The global sales enablement platform market is expected to grow to USD 2.6 Billion by 2024, at a CAGR of 19.8%
Data-driven sales is the smoking hot trend for companies to succeed in 2021 and beyond.
Scaling sales efforts with the help of cross-collaboration with Marketing, is one of the major factors driving the growth of this sales model.
Successfully combining tech with personalization is what will make sales organizations a winner in 2021 and beyond. The power lies increasingly with the B2B customer, and it is up to B2B salespeople to keep up with this development, so they don’t lose out to the competition.
In fact, it has been found that companies with excellent successful Sales Enablement programs have:
· 32% higher team sales quota attainment
· 24% better individual quota achievement
· and 23% higher lead conversion rate.